Free Google Business
Profile audit.
See how your Google Business Profile scores out of 100 — and where it's exposed to silent, unauthorized changes. Enter your business name and get your score and gaps in about 30 seconds. No account, no credit card.
We only look at the public info on your profile — the same things any customer sees on Google. We never edit, post, or change anything.
Six signals that decide whether
customers find you — plus one they don't.
Most "GBP audits" only grade you on ranking optimization. This one does that, then flags the thing every optimization checklist ignores: how easily your profile can be changed without your knowledge.
Profile completeness
20 ptsWhether your phone, website, address, and hours are all present. Missing any one of the four costs you points — and costs customers an easy way to reach you.
Photos
20 ptsHow many photos are on your profile. Profiles with 10 or more earn full marks; photo-rich profiles get noticeably more engagement from searchers.
Review volume
20 ptsHow many reviews you've collected. 50+ reviews earns full marks — review count is one of the strongest local-ranking signals there is.
Review recency
30 ptsHow fresh your most recent review is. A review within the last 90 days signals an active business to Google; stale reviews quietly drag your ranking down.
Business description
5 ptsWhether you've written a description. It helps Google understand what you offer and match you to the right searches.
Attributes
5 ptsWhether key attributes are set — accessibility, payment options, or service options like delivery, takeout, and dine-in for food and retail businesses.
Change exposure
Always flaggedThe score measures how good your profile is. This flags how safe it is: any Google Maps user can suggest an edit to your hours, phone, or address — and Google often applies it automatically. You wouldn't know until a customer complains. That's the gap our ongoing monitoring closes — a separate paid service that watches your profile around the clock and emails you the moment something changes. This free audit just shows you the risk.
A single number out of 100.
Each dimension contributes a fixed share of the score. Add them up for your total, then map it to a letter grade.
| Dimension | Points | Full marks when… |
|---|---|---|
| Profile completeness | 20 | phone, website, address & hours all present |
| Photos | 20 | 10 or more photos |
| Review volume | 20 | 50 or more reviews |
| Review recency | 30 | a review within the last 90 days |
| Business description | 5 | a description is set |
| Attributes | 5 | accessibility, payment or service options set |
| Total | 100 | a complete, active, well-reviewed profile |
Your score, your gaps,
and what to do next.
Every audit returns a score, a short list of the gaps holding it back, and a plain-English note on where your profile is exposed. Here's an example:
Room for improvement — a few fixable gaps are likely costing you ranking.
- Only 4 photos on your profile. Profiles with 10+ photos get significantly more engagement.
- Your most relevant reviews aren't recent. Stale reviews signal lower activity and can hurt local ranking.
- Your profile can be changed without your knowledge. Anyone can suggest an edit to your hours, phone, or address — and Google often auto-applies it.
Questions about the audit.
What is a Google Business Profile audit?
It checks how complete and competitive your profile is and gives it a single 0–100 score. The free Profile Sidekick audit reads the publicly visible signals on your profile — completeness, photos, review volume, review recency, description, and attributes — and also flags how exposed your profile is to unauthorized changes.
How is the 0–100 score calculated?
Six dimensions add up to 100 points: profile completeness (20), photos (20), review volume (20), review recency (30), business description (5), and attributes (5). Your total maps to a letter grade — A is 85 or higher, B is 70+, C is 55+, D is 40+, and below 40 is an F.
Is the audit really free?
Yes. The audit is free and needs no account or credit card. Enter your business name and your score and gaps appear in about 30 seconds.
Does the audit change my Google Business Profile?
No. The audit only reads publicly visible information through the Google Places API. It never writes to, edits, or posts on your profile. Ongoing monitoring is notify-only too — it watches and alerts, but never edits.
What does the audit check?
Whether your phone, website, address, and hours are present; how many photos you have; how many reviews and how recent they are; whether you have a description; and whether key attributes are set. It also surfaces one thing the score doesn't: that anyone can suggest edits to your profile and Google often applies them automatically.
See your score in 30 seconds.
Find out exactly where your Google Business Profile stands — and where it's exposed. Free, no account required.
Run your free audit →